Welcome to RATIONALE’s Global Head Quarters. Here, innovation and brilliance pulse through every light-filled corridor, and collaboration is the cornerstone of our culture. Our Head Quarters is a dynamic hub of energy and enthusiasm, where every day is fuelled by a collective passion for excellence. With a supportive environment that empowers our Team Members to flourish, allowing for both personal and professional growth.
Our Departments
Meet our Team
A RATIONALE Career is a journey, not a destination. Hear from three of our Team Members across our Global Head Office about their luminous RATIONALE career journeys…
Ellen
Graphic Design Lead
I joined RATIONALE in 2019, after working at a major beauty retailer. I was able to transfer my knowledge of the luxury landscape in beauty and was excited to take on more responsibility. I was very much on the tools designing all digital and print outputs as well as art directing photoshoots. Fast forward 3.5 years and our design team has grown to a wonderful Team of seven. I was promoted to Graphic Design Lead. I love supporting and collaborating with the Team, and I love the balance of organisation and creativity.
When I’m not working from home, I take the V/Line train to Kyneton. It’s comfortable, peaceful and I’m able to start my workday whilst enjoying the beautiful rural landscape. My days alternate between managing the Team’s workflow, creative campaign ideation, creative presentations, post-production, packaging design, and more. RATIONALE affords us flexibility in how our HQ days flow, so we can balance our professional and personal goals with ease.
I love that the business fosters Team connection. Earlier this year, each team was given a day to enjoy any activity together. We chose to attend the Australian Open and had the best time watching tennis, grabbing a bite to eat and seeing live music. These types of initiatives help grow our working relationships and allow us to bring a friendly energy to our everyday.
Nicole
Office Manager & EA
I first read about RATIONALE in the newspaper. There was an upcoming careers night to gather interest for the opening of Kyneton HQ. I was blown away by the incredible opportunities and the culture; it was exactly what I was looking for. I spoke to two of the Team Members and said I hoped to one day be an Office Manager or Executive Assistant. I have been with RATIONALE for nearly three years and recently, I was lucky enough to be given the role of Merchandise Allocator. During this time, I became aware of my calling and was lucky enough to transition back to my original role. Without this opportunity, I wouldn’t be so happy and content with what I am doing every day.
My days start with some form of exercise, whether it’s a walk along the Kyneton River or a Pilates class. I always start by ensuring that Shamini, our CEO, is set up for success, and all items at HQ are in order and stocked for our Teams. Then I work through items on my to-do list, which could be travel planning for Shamini or Richard, research for our Executive Team, coordinating meetings and events at HQ, executing cultural initiatives or supporting our Talent Team. I love that every day is different. Some days I’m in front of a screen all day, and on other days, I could be all over HQ, sometimes clocking up over 10,000 steps a day!
Bringing all of our beautiful RATIONALE events—like the yearly Retail Conference Gala Dinner and RATIONALE Christmas Lunch—to life would be an obvious answer. But if I think a little deeper, I would say joining Shamini, our CEO, in a book club where we read Atomic Habits together. I then created a presentation based on our learnings which she presented to the whole company. I also couldn’t miss mentioning our transition to Kyneton. I played an integral part in the set-up of our new Kyneton HQ and loved welcoming all our Team Members to their new Kyneton home. It was such an incredible milestone, which I was so proud to have been involved in.
Our Recruitment Process
Essential Tips
At RATIONALE, we believe in the ‘5 P’s’: Proper Preparation Prevents Poor Performance! We love hearing that you’ve done your research or visited a Flagship.
Don’t be afraid to ask questions! This is a two-way connection, and we want to share insights into the role and the Team with you.
Let your personality and abilities shine through (we are excited to get to know you!), and aim for polished presentation (verbal + non-verbal).
All your experience matters to us, so don’t shy away from sharing.
Our Head Office is a dynamic hub of energy and enthusiasm, where every day is fuelled by a collective passion for excellence. We strive to create a supportive environment that empowers our Team Members to flourish, allowing for both personal and professional growth.