Our CEO’s Morning and Evening Ritual

Glow like Shamini Rajarethnam

Here’s Shamini Rajarethnam’s Daily Skincare Ritual

Shamini Rajarethnam, CEO of RATIONALE, expertly balances her leadership role with raising three children. Below, she shares her daily skincare Ritual, revealing the secrets to maintaining her radiant glow amidst a busy schedule.

What does a day at work look like for you?

Most of the time, my day is divided into meetings. It’s a mix of weekly meetings peppered with a couple of strategic ones. They can be quite diverse, from spending time with RATIONALE Founder and Director of Research, Richard Parker, and the Research Team, to working with our Creative Team and meeting regularly with our General Manager of Strategy. 

What do you most enjoy about working at RATIONALE?

I love working with the teams, learning from their experiences, and always staying curious about processes, roadblocks, and collaborative solutions. The challenge of a growing business excites me, and I thrive on the synergy of working together towards a common goal.

How do you manage your role as CEO and being a mother of three? 

With very similar principles! I try and provide a little structure; I give them the space to make decisions themselves and be there to support and push in the right ways.

What are your go-to RATIONALE products?

Always #1 The Serum, #2 The Light Crème, #3 The Tinted Serum SPF50+, #4 The Cleanser, #5 The Serum and #6 The Night Crème. I’m a signature Essential Six Ritual girl.  

What is your tip for maintaining luminous skin?

Follow your Ritual and invest in a monthly Facial Treatment to supercharge your homecare Ritual! My extra tip is to have a skin consultation every six months, to check that your skin goals meet with your skincare Ritual.

The Morning Ritual

The Morning Ritual

#1 The Serum

#1 The Serum

From $98.00

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To strengthen
#2 The Light Crème

#2 The Light Crème

$174.00

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To hydrate and calm
#3 The Tinted Serum Broad Spectrum SPF 50+

#3 The Tinted Serum Broad Spectrum SPF 50+

$176.00

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To protect

The Evening Ritual

The Evening Ritual

#4 The Cleanser

#4 The Cleanser

From $69.00

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To cleanse
#5 The Serum

#5 The Serum

$167.00

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To refine
#6 The Night Crème

#6 The Night Crème

$198.00

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To rejuvenate